NGO - Massive Benefits from Visual SenseMaking [Case Study]

Case Study Caatinga Association

The published Case Study looks at how SenseCatcher has been used to address the problematic relationships between local communities and sustainable development (environment and economic) in the north of Brazil.

Published Case Study: Caatinga Association

The Caatinga Association (Associação Caatinga - CA) is a non-governmental, non-profit institution founded in October 1998 in Fortaleza, Brazil with the support of the Caatinga Conservation Fund (SC Johnson grant). It was established for the protection of the carnauba (a species of palm tree native to the north-eastern region of Brazil). CA develops projects, rural partnerships and networks for the conservation of natural areas, recovery of water springs, forest restoration and capacity building for the sustainable use of Caatinga resources (a unique eco-region of Brazil). It achieves this through environmental education, support for research related to conservation, dissemination of sustainable technologies and contributing to environmental public policies. CA maintains the Natural Reserve Serra das Almas, an ecological sanctuary of 5,845 hectares in the sertão (or sub-region) of Ceará, recognized by UNESCO as the first Advanced Station of the Caatinga Biosphere Reserve.

The challenge is to ensure the continuity of these actions to achieve a more significant positive impact for both humans and the natural environment.



Rui D. S. Martins and Laura D. Rodríguez Ortiz (2019). Visual sense-making as an appropriate indicator for KM when dealing with complex environments: first stage of a longitudinal case study of a non-governmental organization, Brazil. Knowledge Management for Development Journal, 4(2), 37-59. Retrieved from:

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